In a move that reflects the changing nature of work and economic participation, the PNG Government has formally endorsed social media content creation as a legitimate form of employment and income generation.
Speaking in Parliament last week, Minister for Police and Acting Minister for ICT, Hon. Peter Tsiamalili Jnr, announced that Papua New Guineans earning income through platforms like Facebook, TikTok, Instagram and YouTube are now recognised as participants in the global digital economy.
The announcement followed a question from Northern Governor Hon. Garry Juffa, who raised concerns about the Government’s role in supporting young Papua New Guineans monetising their online presence. In response, Minister Tsiamalili confirmed that the Government is taking “coordinated action” to build the policy, legal and technical foundations needed to support and protect digital entrepreneurs.
Several key reforms are currently underway:
- Cybersecurity: PNG’s National Cyber Security Centre is now operational, with a comprehensive cyber safety bill to be introduced in Parliament in September.
- Data protection: A national data protection policy has been endorsed by Cabinet, with a bill under development to regulate personal data use and platform accountability.
- Digital ID: A digital ID policy has been submitted to NEC to enable identity verification and compliance for online economic activities.
- Electronic Transactions: The 2018 Act is under review to modernise digital payments, contracts and encryption standards.
- Cybercrime enforcement: PNG is preparing to accede to the Budapest Convention, enhancing domestic and cross-border policing of cybercrime, including scams and impersonation.
Minister Tsiamalili highlighted that content creators and influencers are now part of PNG’s emerging digital workforce. “Social media is no longer just for entertainment — it is employment. Our people are already engaged, and we are building the foundation for them to succeed,” he said.
The Government is also exploring public-private partnerships to deliver digital upskilling, financial literacy, and compliance support for social media entrepreneurs.
The recognition of digital content creation as a legitimate livelihood is a significant policy shift in a country where formal employment opportunities remain limited. However, challenges remain — including connectivity gaps, digital literacy, and ensuring enforcement of digital rights and protections. How effectively these reforms are implemented will determine whether PNG’s digital economy can offer inclusive and sustainable pathways for young people in the years ahead.